Consulting with Lovell Casiero
With decades of proven success in hospitality leadership, global brand expansion, and commercial strategy, Lovell Casiero offers tailored consulting services designed to transform underperforming hotels, provide executive-level commercial leadership, and bridge the gap between technology and hospitality buyers.

What This Looks Like:
This flexible model allows companies to benefit from senior-level expertise at a fraction of the cost and commitment, ensuring commercial strategies are aligned with overall business objectives.
- Aligning sales, marketing & revenue strategies
- Identifying new revenue streams & opportunities
- Building scalable commercial frameworks
- Coaching leaders & strengthening culture
Hotel Performance Turnaround
Many hotels underperform not because of lack of potential, but because of gaps in strategy, leadership, or execution. Lovell brings a wealth of experience in driving revenue, revitalizing operations, and repositioning properties for sustainable success.
Whether your property is struggling with occupancy, market share, or profitability, Lovell provides actionable strategies and hands-on guidance that deliver measurable results.
Areas of focus include:
Revenue Growth
Brand & Guest
Leadership Alignment
Fractional Chief Commercial Officer (CCO) Services
Not every organization needs—or is ready for—a full-time Chief Commercial Officer. As a fractional CCO, Lovell steps in to provide executive-level leadership without the overhead of a full-time role.
Consulting for Tech Startups Entering Hospitality
The hospitality industry is one of the most dynamic and complex global markets. For tech startups, successfully engaging with hotel brands and buyers requires not just a great product—but also deep industry insight and trusted relationships.
Lovell helps technology innovators navigate the hospitality landscape, connect with the right decision-makers, and position their solutions for adoption.
Support Includes:
- Go-to-market strategy tailored to hospitality buyers
- Messaging that resonates with hotel owners, operators, and brands
- Buyer engagement and relationship-building
- Industry introductions and partnership facilitation
- Advisory on industry pain points and adoption barriers
By combining commercial strategy with industry expertise, Lovell empowers startups to accelerate growth and gain traction in one of the world’s most competitive industries.
Why Work with Lovell Casiero?
Lovell’s consulting is not theory—it’s built on real-world leadership in hospitality, sales, and technology engagement. From elevating underperforming hotels to scaling commercial strategy at the executive level, she brings both strategic vision and hands-on experience.
Clients gain a trusted partner who understands the challenges of the industry, sees opportunities where others see obstacles, and delivers solutions that drive lasting impact.
Ready to transform your business? Contact Lovell today to discuss how consulting services can support your goals in hospitality, commercial leadership, or technology adoption.